Heigh-Ho! Heigh-Ho! It’s Off To Another Flippin’ Weight Watchers Meeting I Go.


Addiction is work.  24-7.  I manage mine by a weekly weigh-in and meeting.  But, advertising is not so easy to manage.

There are studies that say we are exposed to over 5 thousand commercial messages a day.  Five Thousand.

Every message that comes in to my sentient being these days, whether passively drivin’ to the store to pick-up some M&M’s I mean lettuce or aggressively flippin’ the channels or surfin’ the web registers in our brains.  The result for me of all these messages?  I think I’ve reached the point where all the messages sound like the background noise on this tape of a recent Weight Watcher meeting.

It’s animated but there’s no content.  Nothing distinguishes one voice from the other.  It sounds like a group, not an individual.

Hmmm.  I think I am having some deep advertising thoughts on this first day of May. That, or else I am very, very cranky.

On the way back from the Green Mountain Chocolate Factory I mean Whole Foods, I saw a truck with “SLEEPY” on it.

zzzzzzzzzzz.

Maybe not all of the 5,000 messages are lost on me after all.